By Dan Sommer, Get the PressReleasePro for Security Entrepreneurs

Press Releases are one of the best ways to promote your security consultancy business in a professional, yet affordable manner.

Getting free Publicity through issuing press releases is by far the most cost-effective marketing tool available to the small and medium sized security businesses. This due to the fact that the cost is mainly limited to the time it takes you to compose your press release.

Why are press release so important in the overall marketing strategy that all major security businesses issue them regularly?

Because, press releases is the only part of a marketing strategy that builds credibility for you and your security business. Many security niches have innovative "up-start companies" that are relatively unknown. If such new businesses are to gain a foothold and even an edge over their competition, then it is essential that they build credibility through publicity in "main stream" medias.

To begin with, it is important to understand that even though press releases are an important part of the marketing strategy. Then a press release is not an advertising and nor is it a sales letter. A press release is a marketing tool disguised as a news broadcast.

To ensure your security business press release is both news worthy and professional in appearance, then you will need to adhere to the 10 PR rules.

To ensure your security press release is both news worthy and professional, then you will need to adhere to these ten rules.

1. Make sure the information is newsworthy, it must include news.

2. Tell the audience that the information is intended for them and why they should continue to read it.

3. Start with a brief description of the news, then distinguish who announced it, and write it is third person.

4. Ask yourself, "How are people going to relate to this and will they be able to connect with my marketing point?"

5. Make sure the first 10 words of your release are effective and relative to your business niche, as they are the most important.

6. Avoid excessive use of adjectives and fancy language, plain niche talk.

7. Focus on the facts not on your business.

8. Provide full contact information: such as the individual to contact, address, phone, fax, email, Web site address, Skype. The more methods the better.

9. Don't issue your PR until you have something substantial to report on or comment on before you issue a press release.

10. Make it as easy as possible for media representatives to do their jobs, so include links to sites with more information on your business and the topic of your press release.

If the above ten rules have not already inspired you to start writing your first press release and you still feel a little unsure about how to proceed...

Then, don't worry. Because, there is solution that will help you create professional press releases quickly and easily. Introducing the New "Press Release Pro" - Creator Software, by Dan Sommer.

With the new PressReleasePro you will quickly and easily be able to "Maximize Your Media Exposure" and increase your websites search engine traffic by using the New PressReleasePro Creator software when creating your own press releases.

What you can do with the Press Releases you create with the PressReleasePro.

• You can send them to your local medias - newspaper, radio, TV, etc.

• Send them to press release submission services for quick media exposure.

• Send them to industry specific websites that are relevant to your business.

• Upload them to your website to add credibility to your business.

• Use the press releases to increase your search engine ranking

• Use the press releases as a marketing tool and thus increase your sales

The PressReleasePro is ready for instant use and in minutes you will be creating professional Press Releases, guaranteed. Because, the program has complete and simple step-by-step instructions included. Furthermore, you get professional support in the form of 2 Free Email Consultations with Dan Sommer, for review of Your Press Releases.

You cannot "get by" without these PR skills, they are 100% necessary for your business success.

The New PressReleasePro, is a simple application or "exe" script, that you will soon use to create your own Professional looking Press Releases. You can generate an infinite number of Press Releases and send the them to online and offline Medias and post them on any web page you want.

With the Press Release Pro, all you have to do is type the answers to the software's questions and paste the links to your graphics and media files into the PressReleasePro creator. The PressReleasePro Manual gives you simple but full instructions in plain and easy to understand English!

Using the PressReleasePro is easy to do and only takes the time, it takes you to type your answers and edit your text. Or you can simply cut and paste the text from other material you have already written.

Conclusion

So, if you can click, copy, and paste, then You Can Use "PressReleasePro". Today many scripts demands that the user have "technical HTML" skills, the problem with this is that many security entrepreneurs don't have those skills. Other programs offer online training from their websites, but this "time consuming" and time is one asset that "most of us" don't have in excess!

Using the PressReleasePro will get you the Media Exposure you need for your security business and enable you to post your New Press Releases quick and easy. Stop imagining and day-dreaming that your "Marketing Breakthrough" is just about to come through. With the PressReleasePro You Don't Have To Imagine...

I once read a statement by a great marketer:

Those that MAKE THINGS HAPPEN...
Those that WATCH Things Happen...
and Those that SAY "What Happened?"

So Make it Happen Today, and do it For Your Own Sake!